Why mulberries are attractive for cereal producers
Compared with other dried fruits, mulberries offer a unique combination of crunch and gentle sweetness. They are less sticky than diced apricots or raisins, which helps with:
- Even mixing during production
- Reduced clumping in granola clusters
- Stable shelf-life in dry environments
- Clean-label product positioning
Their natural golden colour also provides visual contrast in granola and muesli mixes — something buyers often highlight during product development.
Piece size and format considerations
Although mulberries typically come as whole fruits, producers sometimes request sieved or calibrated lots. The following points help buyers select the right format:
- Whole mulberries for premium mixes with high visual appeal
- Sieved / smaller sizes for more uniform distribution
- Mixed sizes for value-oriented granola ranges
For cereal production lines, uniformity of size helps prevent bridging or segregation during dosing.
Moisture and texture
The typical moisture content for mulberries used in cereals is 12–15%. Levels above this can soften crunchier granola components, while lower moisture results in a firmer bite.
Because mulberries are naturally porous, they absorb a small amount of moisture from surrounding ingredients. Buyers often request stability tests when developing new recipes.
Flavour pairing
Mulberries pair extremely well with:
- Hazelnuts and almonds
- Oats, barley flakes and spelt
- Chia, flax and pumpkin seeds
- Light honey or agave-sweetened granola bases
Their mild flavour also means they never overpower other inclusions such as dried berries or nuts.
Bulk packing and supply planning
Importers typically buy mulberries for cereal production in:
- 5 kg food-grade bags inside cartons
- 10 kg cartons
- 12.5 kg bulk bags for large-scale factories
For annual supply programs, most buyers:
- Define colour and size preferences
- Request stem limits and cleanliness standards
- Determine whether organic certification is needed
- Align on shipment windows to ensure continuity
Summary
Dried mulberries offer cereal and granola producers a clean-label ingredient with excellent texture and visual appeal. With proper calibration and moisture control, mulberries integrate smoothly into both artisanal and industrial cereal lines. Bulk buyers benefit from clear specifications and reliable long-term supply planning.
Atlas supplies bulk mulberries to cereal manufacturers worldwide, offering both organic and conventional qualities with flexible loading options.